# Commission's microtargeted ads for chat control criticised

Date: 2024

In autumn 2023 the Migration and Home Affairs department led by Commissioner [Ylva Johansson](/people/ylva-johansson) ran microtargeted ads on X promoting the chat-control proposal, using data on users' political views. After a complaint by privacy group noyb, the European Data Protection Supervisor opened an inquiry and in December 2024 ruled that the campaign had broken EU data protection rules.

## People

- Ylva Johansson: https://factrail.ai/people/ylva-johansson

## Sources

- https://www.europarl.europa.eu/doceo/document/P-9-2023-003037_EN.html
- https://techcrunch.com/2024/12/13/controversial-eu-ad-campaign-on-x-broke-blocs-own-privacy-rules/
- https://netzpolitik.org/2023/politisches-mikrotargeting-eu-kommission-schaltet-irrefuehrende-werbung-fuer-chatkontrolle-auf-x/

## Methodology

https://factrail.ai/methodology

Canonical: https://factrail.ai/facts/johansson-microtargeting-ads-finding-2023