# EU Opens First DMA Non-Compliance Probes into Apple, Alphabet and Meta

Date: 2024

On 25 March 2024 the European Commission opened its first non-compliance investigations under the Digital Markets Act, targeting Alphabet's Google Play steering and search self-preferencing, Apple's App Store steering and browser-choice screens, and [Meta](/people/ilir-meta)'s 'pay or consent' model. The probes tested whether designated 'gatekeepers' were genuinely complying with the DMA's obligations and exposed them to fines of up to 10% of global turnover. The actions marked the start of active DMA enforcement just weeks after the rules took effect.

## People

- Margrethe Vestager: https://factrail.ai/people/margrethe-vestager

## Drivers

- Digital-Rights and Platform-Power Regulation: https://factrail.ai/drivers/tech-digital-rights-regulation
- Antitrust Pressure in Digital Markets: https://factrail.ai/drivers/antitrust-pressure-in-digital-markets

## Sources

- https://www.reuters.com/technology/eu-opens-investigations-into-apple-google-meta-under-new-tech-law-2024-03-25/
- https://ec.europa.eu/commission/presscorner/detail/en/ip_24_1689
- https://www.cnn.com/2024/03/25/tech/digital-markets-act-apple-google-meta/index.html
- https://digital-markets-act.ec.europa.eu/commission-opens-non-compliance-investigations-against-alphabet-apple-and-meta-under-digital-markets-2024-03-25_en

## Methodology

https://factrail.ai/methodology

Canonical: https://factrail.ai/facts/tech-fact-eu-dma-noncompliance-probes-2024